Kalibrr planned, developed, and executed a comprehensive, extremely attractive campaign package that energised the UFLL brand but still retained its core values. In the three years we have partnered with Unilever we have created all-new event themes, taglines, and hashtags that separate each UFLL from one another. As the theme changes, we have developed new messages and key visuals that match the topic and are relevant to the audience’s sensibilities and Unilever’s requirements.
We believe that synergy is crucial to the success of UFLL, and so UFLL is ever-present in various communication channels, such as LINE, Instagram, Facebook, Youtube, new online outlets, student partnerships, and its own personalised website that has been built from scratch. No-one is left in the dark about UFLL: everyone is welcome to apply!
As for the event itself, we helped Unilever produce merchandise that represents their youthful and empowering identity. We designed the look, picked the best materials, and delivered the merchandise to the finalists’ doorstep—all in order to honour them as Indonesia’s next generation of leaders.