Driven by its mission to empower Indonesia’s youth, Unilever is committed to holding an annual event that equips its participants with leadership skills through a business case competition format called Unilever Future Leaders’ League (UFLL). Each year, UFLL presents a different brand as its case study. As every year presents a unique take on its UFLL brand, Unilever needs to convey different themes, visuals, and content to make each annual event truly one-of-a-kind.

Since 2018, Unilever has continued to collaborate with Kalibrr to handle its end-to-end content planning and creation for the program. During this process, the Kalibrr team has been involved in the key visual and copywriting development. Beyond just creating an eye-catching design, we wanted to ensure that the content could attract the interest of university students who will eventually decide to complete every step of UFLL’s registration process. As this was our 3rd year working with Unilever, it was an exciting challenge for us to top our results of the previous two years.

Last year’s UFLL collaborated with Unilever’s renowned ice cream brand, Wall's. We studied its brand guideline to create content that radiated happiness and the values that Wall's strives to promote. Combining tones that are bright and colourful with cheerful images was an exciting challenge for us, resulting in dynamic and youthful assets and captions that really captured Wall's and UFLL’s spirit. Based on this, we made three promotional visuals, consisting of one carousel, one video, and one single image. This content was used for three different purposes: launch, reminder, and countdown, all of which were used by Unilever on their Instagram account.

Year after year the Kalibrr team has fulfilled all our KPIs, resulting in more than 2,000 applicants every year from the visual content we created. Candidate engagement with Unilever’s social media is also among the highest. In addition to this string of successes, we have helped to ensure that Unilever remains top-of-mind among Indonesia’s university students. Through our content planning, Kalibrr has successfully helped to elevate Unilever’s brand to new heights.